Interview and blog post
Like Royce Rowan

Interview and blog post

Interview and blog post

  • Portfolium takes a trip to Karl Strauss
  • A day in the life of the marketing team at Karl Strauss
  • Big Thanks to Brain and Andrew for dropping some knowledge on what it takes to make it in the beer industry!
  • Beer


Published: July 24, 2015 9 0 872
By: Royce Rowan, San Diego State University
Category: Marketing
Hashtags: #Beer #Marketing #Videoediting

Spent the afternoon getting a tour of the Karl Strauss Brewery and offices and interviewing Brian Skarin and Andrew Wilde of the Marketing Dept. Took the footage and edited it into a video to post on our blog.

My goal was to share what it takes to get a job as a marketer at Karl Strauss.

From the blog:
Beer Industry Jobs
Some people might not even consider a marketing career in the beer industry because it sounds “too good to be true.” It’s like our human instinct naturally leads us to question something so awesome. But what if we told you that it’s a real thing (and yes, it’s as awesome as you think it is). Like…people are actually getting paid to not only craft, brew, and sell beer, but also to creatively market it. To design and build not just a product, but a culture.

We had the pleasure of sitting down and chatting with two of Karl Strauss’ marketing masterminds– Brian Skarin (Digital Marketing Manager) and Andrew Wilde (Marketing Project Manager) –who shared with us the ins and outs of the industry and well, just how awesome it is to work at Karl Strauss.

Watch our video to find out what the perks of working in the industry are (hint: picture afternoon beers and an awesome team), and to learn what it takes to make it in the beer industry.


A special thanks to Brian, Andrew, and the Karl Strauss Team for sharing their invaluable advice and for showing us around the sweet headquarters!

P.S. If you think you’ve got what it takes to join this awesome team, follow their company page to be updated!

Tagged Teammates:

  • Andrew Wilde
  • Brian Skarin
  • Sofia Lische


Lasse Nordahl Theo Adams William Diaz Lauren Masztal Daniel Marashlian Tobias (Toby) Salas Jacqueline Vallon Lilly Namani Sofia Lische